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The fallacy of unlimited shelf space

Fast Company‘s Austin Carr found a huge discrepancy between the number of search results announced by Google and Bing and the number of results that can actually be found through these search engines....

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SERPs: battle for the top unlikely to abate

The Web’s unlimited shelf space is a myth. In reality (argh!), the Web is a battlefield and companies fiercely compete for scarce premium positions in organic search results because consumers have...

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